The bizarre trend titled the “heart shaped boob challenge” began earlier this week in China due to Twitter-like website, Weibo. The trend consists of women squeezing their breasts to make them look like hearts. The trending topic has attracted over two million clicks on the Weibo platform.
It has been reported the craze was inspired by live-streamer Ayi Xi Tai Lu, who demonstrated the trick on one of her late-night videos.
This of course made fans and other daring people join in on the fun.
Even popular cosplayer Saku93 from Japan has joined in on the hype:
— サク@1日目も06a (@saku93) August 9, 2017
Male fans have also decided to join in and put a fun spin on the challenge:
Anime fan-art has also started to appear: